Internet Marketing - Inside Out
Internet marketing, also referred to as online marketing, involves advertising and marketing efforts that use the Internet or World Wide Web to drive direct sales via Web sites or emails. Internet marketing campaigns are becoming more prevalent as well as efficient, as people use digital devices instead of going to physical shops, hence digital platforms are increasingly incorporated into marketing plans and everyday life. Internet marketing and online advertising efforts should often be considered in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to make customer feel supported and valued.The use of social media interaction allows brands to receive both positive feedback at thesame time manage negative feedback from unhappy customers. Internet marketing has several facets which can be explored in business marketing
Areas of Internet Marketing
Internet marketing can also be broken down into more specialized areas such as Web marketing, Email marketing and Social media marketing:
1) Web marketing
Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
2) Email marketing
Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
3) Social media marketing
Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
Benefits of Internet Marketing
Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.
By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market.
Marketing products on the Internet costs less than marketing them through a physical retail outlet and some traditional types of advertising such as radio, television, newspapers and magazines. You do not have the recurring costs of property rental and maintenance
Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.
The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
Internet marketing enables you to take advantage of the growing importance of social media.You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.